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Though the COVID-19 pandemic almost immediately devasted the business of travel booking startup Headout, the company has been able to return to growth as domestic travel rebounded in recent months. The service, which helps consumers book tours, events and other experiences and activities

"There is a gap in the middle in the tech ecosystem in India that is currently being filled by early-stage funds writing larger cheques and through late-stage funds writing smaller cheques," Bhattacharya said. Further, early growth funds had great internal rate of returns, he said.

This comes as B2C K-12 online edtech startups in India have been suffering post-pandemic with demand falling, while those operating in the B2B edtech segments witnessed tailwinds of growth with schools more open to adopting innovation.

Large companies often have to produce marketing campaigns with thousands of pieces of individual content, including email and social media ads. This means creative teams have to execute ideas rapidly while responding quickly to what content is getting the most clicks